The Impact Of Modern Television On Contemporary Culture Essay

Recent and historical events throughout television history have demanded a redefinition of the medium in contemporary culture. Throughout its history television has predominantly relied upon industry practices established early in the 1960s, however, the turn of the century has produced such divergence from these practices that some scholars are defining it as an entirely new era of television. Lotz, for example, employs the term ‘post-network’, an indication of televisions separation from earlier dominant network practices (9). For the most part, Lotz and scholars alike agree that this transition has stemmed from changes in the industrial norms of producing, financing, and distributing television, as well new introductions to the industry such as the arrival of digital technologies. This essay will agree with these scholars, arguing that significant changes to the Western television industry has resulted in a new, distinctive era of television culture. 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